Skip to main content
Add Me To Your Mailing List
SofTech North Bay Software and Information Technology Association












Who Cares? Guiding Products to Greatness Through the Eyes of Your Stakeholders

DATE: March 28, 2012 - 6:30 PM , San Rafael Corporate Center, 750 Lindaro Street San Rafael

Now more than ever, product managers are under the gun to deliver results with fewer resources in a shorter time to market. In spite of today's challenging business landscape, working teams often fail to achieve their goals. Failure to manage stakeholder expectations is one example of a predictable and avoidable pitfall that plagues many otherwise high-potential product development projects.

Stakeholders can be defined as anyone who can impact getting a profitable product to market successfully. Product managers can often fail to identify key stakeholders who could dramatically accelerate or undermine their success.

What you will get out of this event:

  • Clarity about the complexity and importance of stakeholder analysis to product management
  • An easy-to-use tool for analyzing stakeholders perspectives and interdependencies
  • Insights into how to apply these concepts to your real world to improve your product management results


San Rafael Corporate Center,
750 Lindaro Street
San Rafael (Map)

Speaker Bio:


Kimberly Wiefling,
founder of Wiefling Consulting, Inc.


Kimberly Wiefling, Founder and President of Wiefling Consulting, specializes in enabling people to achieve what seems impossible, but is merely difficult. She’s the author of one of the top project management books in the US, “Scrappy Project Management - The 12 Predictable and Avoidable Pitfalls Every Project Faces”, and the executive editor of the whole series of Scrappy Guides.


She currently spends about half of her time working with high-potential leaders in Japanese companies as the executive program director for ALC Education’s Global Management Consulting Group, facilitating leadership, innovation, global team effectiveness, and execution excellence workshops. 


A physicist by education, Kimberly earned her B.S. from Wright State University and her M.S. from Case Western Reserve University. She worked for a decade at HP in product development project management and engineering leadership. Before starting her own business (and helping to start many others) she spent three years working in Silicon Valley startups, including a Xerox Parc spinoff where she was the VP of Program Management and Organizational Effectiveness. She was an adjunct faculty at the University of California Santa Cruz in Silicon Valley for six years, and loves sharing her experience through teaching.  Kimberly is a force of nature, spreading enthusiasm, courage and possibility throughout the world, and helping her clients solve global problems profitably.




Event Logistics:

Contact Brenda Stine, SofTECH Program Director to help contribute to this program.


About the Organization:

SofTECH is a non-profit trade organization committed to fostering communication and cooperation for business and technology professionals in Northern California's Marin and Sonoma counties. Its goal is to identify and showcase technology leaders and support the technology user community.


SofTECH develops programs and provides meaningful networking
opportunities for its members, who include American River Ventures, Autodesk, Inc., Bank of Marin, Hanson Bridgett Marcus Vlahos & RudyLLP, iPost, JAG Wire Group, The K/A Group LLC, Phippen Design Group and Ridgecrest Marketing. Please visit our Web site at:


Wednesday, March 28, 2012


Location:San Rafael Corporate Center, 750 Lindaro Street San Rafael (Map)




6:30 PM-7:15 PM Registration/Networking
7:15 PM-8:30 PM Presentation and Questions


Registration Cost

Free to SofTECH members

$20 Non-members


Please Register for  Who Cares? Guiding Products to Greatness Through the Eyes of Your Stakeholders - 3/28/2012


Sign up for a Trial or Full Membership to SofTECH at: our Join Page