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SofTech North Bay Software and Information Technology Association












Twitter: The Ultimate Time Waster or Effective Social Media Tool?

DATE: June 27, 2012 - 6:30 PM , San Rafael Corporate Center, 750 Lindaro Street San Rafael

Twitter is THE hottest social media tool and is actually growing faster than Facebook. While most people think Twitter is a waste of time, Fortune 500 companies have discovered it’s a very effective marketing tool.

Twitter is a fun and easy way to engage your prospects and customers online. It’s also a great way to generate tons of free traffic for your blog and website.

You're probably thinking "How can I generate targeted web traffic using a tool that limits me to messages of only 140 characters?" It’s easier than you think.

What you'll learn at Twitter: The Ultimate Time Waster or Effective Social Media Tool:

  • How Fortune 500 companies are using Twitter to build their brand and generate leads
  • How to use Twitter to drive highly targeted traffic to your blog and website
  • The latest Twitter tools to enhance your Twitter experience
  • Twitter Best Practices
    • Optimizing your profile
    • Who should you Follow?
    • What not to do on Twitter
  • Small business success stories

San Rafael Corporate Center,
750 Lindaro Street
San Rafael (Map)

Speaker Bio:


Ted Prodromou


Ted Prodromou is the Online Marketing/SEO Analyst for Sitecore, a .NET-based content management and customer engagement software vendor. Before Sitecore, Ted owned his own consulting business for 12 years, helping small businesses setting up their blogs and websites and managing their search marketing and social media efforts.

Ted has been working with the internet since 1991, long before Al Gore invented it. He worked for DEC, Cellular One, and IBM before starting his own consulting practice in 1998. He started the Bay Area Internet Marketers Meetup in 2008 which now has almost 500 members.

Event Logistics:

Contact Brenda Stine, SofTECH Program Director to help contribute to this program.


About the Organization:

SofTECH is a non-profit trade organization committed to fostering communication and cooperation for business and technology professionals in Northern California's Marin and Sonoma counties. Its goal is to identify and showcase technology leaders and support the technology user community.


SofTECH develops programs and provides meaningful networking
opportunities for its members, who include American River Ventures, Autodesk, Inc., Bank of Marin, Hanson Bridgett Marcus Vlahos & RudyLLP, iPost, JAG Wire Group, The K/A Group LLC, Phippen Design Group and Ridgecrest Marketing. Please visit our Web site at:


Wednesday, June 27, 2012


Location:San Rafael Corporate Center, 750 Lindaro Street San Rafael (Map)




6:30 PM-7:15 PM Registration/Networking
7:15 PM-8:30 PM Presentation and Questions


Registration Cost

Free to SofTECH members

$20 Non-members


Please Register for 

Twitter: The Ultimate Time Waster or Effective Social Media Tool? - 6/27/2012


Sign up for a Trial or Full Membership to SofTECH at: our Join Page