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SofTech North Bay Software and Information Technology Association

Fantastic Features
Prioritizing features based on relative cost

February 26, 2014 6:30 pm - 8:45 pm
San Rafael Corporate Center, 750 Lindaro Street San Rafael
If you have more features in your product than can possibly be developed by the release date, you’ll want to make sure that the most valuable features are developed first. One possible approach is to prioritize the features in “bang for the buck” order. But assessing the relative profitability of features can be difficult.
This interactive workshop and group discussion explores methods for calculating the relative costs of individual features, in order to make feature prioritization simple and manageable.
The Fantastic Features workshop uses several simple exercises to guide participants through the process of calculating relative feature costs. These exercises include (1) determining total development time, (2) recognition of bottlenecks, (3) performing relative time estimation, and (4) selecting high-value features into a release.
The Fantastic Features workshop highlights several key principles that participants can carry away and apply to their own development practices, including:
  • Identification of a process bottleneck is essential to calculating relative costs
  • Relative costs of features are proportional to time spent at the process bottleneck
  • Time estimates need only be made for the process bottleneck—estimates for non-bottleneck operations are unnecessary
  • Prioritizing features in “bang for the buck” order can be done simply and methodically.

Steve Bockman


Steve Bockman is a software developer turned productivity consultant. He is the founder of Agile Unlimited, a company in Northern California that focuses on helping organizations enhance their effectiveness.
Steve is the originator of Team Estimation, a technique for collaboratively estimating work effort. He is also the author of Predictability, a business novel about creating reliable project schedules.

About the Organization:
SofTECH is a non-profit trade organization committed to fostering communication and cooperation for business and technology professionals in Northern California's Marin and Sonoma counties. Its goal is to identify and showcase technology leaders and support the technology user community.

SofTECH develops programs and provides meaningful networking opportunities for its members who include American River Ventures, Autodesk, Inc., Bank of Marin, Hanson Bridgett Marcus Vlahos & RudyLLP, iPost, JAG Wire Group, The K/A Group LLC, Phippen Design Group and Ridgecrest Marketing.
Wednesday, February 26, 2014

San Rafael Corporate Center
Tamalpais Room
750 Lindaro
San Rafael, CA 94901
parking & directions (PDF)
6:30 p.m. - 7:15 p.m. Registration and Networking
7:15 p.m. - 8:15 p.m. Presentation
8:15 p.m. - 8:45 p.m. Audience Q&A
Food and beverages will be served.

$20 at the door for non-members who did not register in advance
Sign up for a Trial or Full Membership to SofTECH at: our Join Page